Shelters are facing a capacity crisis nationwide. Since 2021, the number of stray pets arriving at shelters has increased by almost 25%, and with more than 6 million pets entering shelters each year, there's a genuine need to increase adoption rates.

In honor of Pedigree Foundation and its 15th birthday, Pedigree tapped into the Black Friday cultural conversation, turning Black Friday weekend, one of the most shoppable weekends of the year, into one of the most adoptable weekends of the year by reimbursing dog adoption fees nationwide on Pedigree Shelter Sunday