As one of the first brands to really advocate for the LGBTQ+ community in an authentic way during Pride, Skittles set out to continue to set the industry standard & amplify support in 2024, when anti-LGBTQ+ sentiment was increasing and other brands were pulling out of the conversation.

Skittles chose not to step back, but to step up, creating our most inclusive Pride campaign yet. Traditionally, Pride presents the LGBTQ+ community in broad strokes, leaving out those nuanced communities within. We chose to shine a light on the communities within the community so that all can be seen for who they are, not just what they represent. Helping us all See The Rainbow, not just during Pride Month, but year-round.