Cat dads have long been misunderstood and stereotyped, keeping them in the shadows. So, to inspire more men to become cat owners, Temptations set out to make 2025 the year of Sexy Cat Dads.

We challenged the group that defines male sexiness—PEOPLE magazine—with a billboard in Times Square, asking them to stop overlooking Cat Dads and give them the recognition they deserve. We further sparked the conversation with the help of actor, model, and Cat Dad Kordell Beckham as the face of our campaign, and leveraged other Cat Dads and pop culture enthusiasts to drive social chatter and inspire men to embrace their cat dad energy.

Our efforts were too hot to ignore with PEOPLE declaring Dave Franco as the first-ever Sexiest Cat Dad Alive on The Tonight Show with Jimmy Fallon.