Temptations, America’s #1 Cat Treat Brand, needed to break into the forefront of culture, getting our target audience - and the media - talking about our new Wet Cat Food. Building from the success of 2023's Dry Main Meal launch, we set out to engage our Catch a Cat Burglar fan base and generate even more excitement and fame for our newest irresistible mealtime offering.

Knowing that one out of every three true crime podcast listeners own a cat, we summoned these mischievous cat lovers to Purry Duty, inviting fans everywhere to join us in the Court of Claw to paw through the evidence, sniff over the testimonies, and make a final fur-dict, determining whether one questionable cat is a feline or felon...

We enlisted the help of TV's favorite crime investigator, Christopher Meloni, and a series of true-crime influencers to bring listeners a dramatic podcast series full of hair-raising evidence, eyewitness statements, and theories that set out to stump even the best kitty detectives. Available on all major streaming podcast platforms, we invited fans everywhere to be part of our jury deliberation and engaged them to determine the outcome of the case - Guilty or Not Guilty.