To launch Skittles’ first big innovation in years, Skittles looked to steal attention in a not-so-little way.

To get Gen Z excited about the launch, we uncovered a big movement toward small living, particularly in NYC. Enter SKITTLES Littles Living – a maximized yet micro, rainbow-filled apartment designed by decorator Dani Klarić. We tapped famed content creator Caleb Simpson, known for his viral tours of NYC apartments, to give the tiniest apartment walk-through ever. Then, we offered it to one lucky fan not only to “Taste The Rainbow,” but to live in it rent-free for a year.